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Leading Digital: Turning Technology into Business Transformation, by George Westerman Didier Bonnet
Ebook Free Leading Digital: Turning Technology into Business Transformation, by George Westerman Didier Bonnet
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Review
“This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.” — 800 CEO READADVANCE PRAISE for Leading Digital:Pete Blackshaw, Global Head of Digital and Social Media, Nestlé—“Successful transformation of your organization to digital doesn’t just happen—you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read.”Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation—“The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.”Joe Tucci, Chairman and CEO, EMC Corp.—“To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully—and why others are falling behind.”Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard—“Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses’ performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.”Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age—“Technologies—whether based on stone, steel, or software—are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee’s careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results.”Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership; and coauthor, Groundswell—“Digital is no longer the responsibility of a few tech-savvy executives—in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.”
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About the Author
George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007).Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting’s Digital Transformation program. He has more than twenty-five years’ experience in strategy, internet economics, globalization, and business transformation for large corporations.Andrew McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard’s Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the “100 Most Influential People in IT.” He was also named one of the fifty most influential people in business IT, by Baseline Magazine. He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).
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Product details
Hardcover: 256 pages
Publisher: Harvard Business Review Press (October 14, 2014)
Language: English
ISBN-10: 9781625272478
ISBN-13: 978-1625272478
ASIN: 1625272472
Product Dimensions:
6.2 x 1.2 x 9.8 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
65 customer reviews
Amazon Best Sellers Rank:
#33,695 in Books (See Top 100 in Books)
Leading Digital represents the culmination of a multi-year study of digital technologies impact on the organization. This makes Leading Digital different, in the sense that other books on the subject either concentrate on technology hype, product innovation or disruption. By focusing on the organizational impact of digital, Westerman, Bonnet and McAfee, create a simple, clear and compelling framework for categorizing companies and their attitudes toward digital technology.Characterizing an entire company as either a Beginner, Conservative, Fashionista or Digital Master provides an executive short hand that appears highly effective on the surface, but quickly leads one to ask, ok but what do I do? The advices provided in the book borders not the self evident, i.e.: beginners are slow to adapt and have the basic digital capabilities while fashionistas are buying every new digital bauble.That is one of the points holding this book back from a five star review, is that it presumes a monolytic attitude toward digital in order to simplify its messages. This treatment is appropriate for a book intended to drive client conversations for a consulting company.The books chapters encompass the range of organizational and leadership topics related to digital transformation. The section titles reflect this:Part 1 - building digital capabilities covers the customer experience, their link to core operations (aka legacy) and the business model.Part 2 -- focuses internally on the vision, organizational engagement, governance and technology leadership.Part 3 -- concentrates on digital transformation from strategic framing through mobilization and sustaining a change program.Taken at this level, the book is rather complete in its topical treatment but the book treats each of these topics somewhat superficially. The case studies read like a who's who of digital transformation but they are mostly stories of success, descriptions of what worked and not a deeper examination of challenges with strategies to over come them. Reading the case studies, of which there are many and a good thing, provides little meat for the reader to chew on.The case studies, clear and simple framework and clearly written prose are among the strengths of this book. Among its challenges are the observation that many organizations have already moved beyond an organizational characterization into transformative action so the advice is a little dated in places. It was revolutionary when these materials first came out almost two years ago. The clarity of the frameworks also tends toward clear but overly simply advice and actions. Take the 12 steps to being a digital master:Build AwarenessDefine Your Starting PointCreate a Shared VisionTranslate Your Vision into ActionBuild your GovernanceFund the TransformationSignal your AmbitionsEarn the Right to EngageSet New Behaviors and Evolve CultureBuild Foundation SkillsAlign Incentives and RewardsMeasure, Monitor and IterateThese 12 points apply to any transformation not just digital. You could say the same for implementing ERP, post merger integration or any other significant change. This undercuts an understanding of digital's potential and its disruptive impact. These technologies are fundamentally different than the IT technologies that came before, but its hard to tell that from this book or from the approaches it suggests.Readers who have digital scars will benefit from the reminders that this book provides. People new to digital can easily be lulled into a false sense of security or alarm as it seems so much like what has come before or that we all must become digital masters tomorrow. Knowing that difference and the nuance it contains is the reason for the length of this review. By focusing on the organization, Westerman, Bonnet and McAfee have created something very accessible, but they have also accepted some limitations on explaining the reality of digital transformation.
Very practical and engaging book that lays out key elements of managing digital transformations in business, grounded in extensive empirical research of close to 400 firms. The building blocks of vision, engagement, governance and technology leadership hang together well in working through the book.The authors also run an on-line MIT learning course focus on the Internet of Things, which applies this framework. For those wishing an applied/structured approach in applying the book, this is recommended. This also introduced some updated case studies over the 2014 edition.My own focus is supporting public sector digital transformations in developing countries. While the book does not directly speak to these, the focus on the book on larger corporations is helpful, especially give the challenges of silos and inertia seem amplified there!
This is an excellent guidebook for business leaders who want to embrace the possibilities of emerging digital technologies and need help getting started, making sure things remain on track for success, and want to sustain the momentum they have created. Both organizational leadership ability and mastery of IT are essential ingredients. Neither alone is sufficient on its own to become a "digital master". A transformative vision of one's business using the potential for new waves of IT and consensus amongst the team at the top (including the person appointed to lead the technology dimension) are the starting point according to the authors. The authors tackle the potential of new digital technologies to transform the customer experience, operations, and enable new lines of business (aka business models in their terminology ). A good read and useful guide for both technical leaders and the business executives they need to partner with. Highly recommended.
Great book on digital transformation. Most books on the topic spend their time on the social aspects of the transformation. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. These firms had successful, long-term businesses that they need transition. Well researched with many insights.
The best book about digital transformation on my opinion I read so far. George Westerman give easy to understand description what need to be done in terms of digital and leadership capabilities, but also how to be done - sort of playbook. Valuable information if you are manager that is responsible or just part of digital transformation in your company. It may also be helpful to business consultants because leads you through transformation journey, stating all the threats you can expect on the way. Highly recommended!
Good book, and even though it's a little dated in 2016, it covers the fundamentals pretty well. I recommend it if you want to get a good, basic understanding of what digital transformation is. I like that it discusses that there are multiple ways to transform your business, and gives you plenty of examples of the various paths. Well done.
Great case studies and a clarion call to action for anyone not paying sufficient attention to the disruptive effects of digital transformation happening all around us. The numerous companies mentioned as digital masters cut across industries which makes the point that digital is a cross industry phenomenon. The step by step guide to starting your own customized digital transformation journey is extremely valuable. Truly a quick and insightful read that will provoke any senior IT or business leader to action.
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